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THE CLIENT

Increasing page speed by 500% for a better user experience and boost in conversions

AcademicInfo is a website that provides visitors with information about US colleges and universities, as well as marketing services to some of the largest educational institutions in the US.

THE C
LIENT

75%
Less Hosting Costs

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DON'T TAKE OUR WORD FOR IT

Trust our customers

quote

We had a very sharp deadline and needed to get our product out for the university application season. Metergram enabled us to launch well ahead of the deadline and the work together has been really smooth.

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Noami

Academic Info

Challenge

The website was slow, hard to navigate, expensive to maintain and  complicated to develop new features. The partner ad integrations  were implemented with old APIs and were poorly incorporated in  the design, leading to a poor conversion rate.

Solution

The overall goal was to build a site that was faster to load and  easier to edit and navigate, providing users with more useful  information and increasing the number of leads generated.

We handled the entire redesign and provided a dedicated scrum team for the development process.

How we did it?

01

Built

Built the site with a headless architecture using JAMstack

02

Chose Gatsby

Chose Gatsby as a frontend framework so that all pages can be published as static files, leading to much faster load times

Outcome

The delivery was on time and under budget. We hit all the goals in  terms of usability, organic search, and performance. Here are some  of the results:

  • Pages load more than 500% faster than the previous site, which  has a significant impact on user experience and search engine  rankings
  • Ability to quickly edit and deploy updates using the Gatsby  framework
  • Improved UX and a higher conversion rate thanks to the new  user-friendly front end design
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