After a few years, the platform was experiencing significant issues with scalability, security, and maintainability, as well as time consuming manual admin for the ads and newsletter. The leadership wanted a comprehensive plan to address problems with the web-site, newsletter, and a large development backlog.
We provided seamless augmentation of the internal team and adapted to existing ways of working. We determined that to build a scalable, user-friendly site, we’d need a complete overhaul of the technical platform. The challenge was building a solution that would create a seamless process for users and maintain organic SEO ranking.
Manybooks went from a beloved but troubled side project to a powerhouse resource for booklovers. Here are some of the results:
- Jump in subscribers thanks to the integrated newsletter and website sign up
- Preserved all existing search engine rankings and organic traffic while successfully migrating all metadata and URLs
- Significant growth in traffic with the website reaching one million monthly visitors in 2020
- Growth in user base – the site now serves more than 700,000 users